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CORE Organizational Identity

This project involved updating CORE’s logo from a generic apple core icon to a meaningful visual organizational identity. In alignment with CORE’s mission, the logograph depicts the star formed by the seeds when an apple is sliced a different way. The color palette was inspired by the many colorful charts hanging in the CORE office, created through some of their core practices. Goeslim was selected for both the base of the logotype, the tagline, and other headliners. Additional deliverables included business cards and letterhead designs.

Client: Through funding and relationships, CORE aims to spread and deepen core practices for social transformation to heal individuals, communities, and the world.


Service: Organizational Identity, Business Card, Letterhead

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